Wednesday – December 16

Behavioral triggers or “mental triggers” are powerful indirect messages that the brain receives, processes, and results in the specific execution of an action.
The information in these messages is not perceived by the filter of reason, but is processed in the area of emotion and, a little deeper, in that of instinct.
When a mental trigger acts on you, you probably won’t notice it. If you think about it later, maybe yes.

Here we explain 7 of these triggers:

1. Friendship Trigger It is one of the most powerful of persuasion. Friendship generates with others: similar interests, cooperation, teamwork, collaboration, etc.
2. Authority Trigger: When your partner thinks you know what you are talking about when he or she perceives you as an authority on the matter, you are well on your way to successful persuasion.
3. Consistency Trigger: We are slaves to consistency and conformity. The secret to activating the consistency trigger involves learning what he or she will be consistent with: what is their social status, habits, political alliances, etc.
4. Reciprocity trigger: It refers to the law of giving and receiving. Social scientists have determined that this principle is shared in all human societies. 5. Contrast trigger: You will be able to compare costs, time, resources, efforts, etc. You will need to show why your solution is better.
6. Trigger of reasons: Appeals to rational evaluation. A good reason makes a difference. If you don’t offer reasons, you won’t be able to persuade. Explain the reason for your product.
7. Trigger of hope: It is a combination of positive wishes and expectations. Find out what expectations people have, ask them what their expectations are, and organize your proposal to meet them.

Using mental triggers in your strategy is effective, practical, and will help you achieve better sales results.
Using mental triggers in your strategy is effective, practical, and will help you achieve better sales results.
However, remember that your reader is a person like you. Don’t treat him like he’s a fool, use common sense, and don’t abuse psychological triggers if you don’t want him to feel harassed, pushed, and forced to buy from you.

Isabella Alvarez – Graphic Designer