Friday – October 23

People in general are visual creatures; this is so important that the visual appeal of an item is the main influence on a consumer’s purchase decision. In fact, the color, the brand, the appearance of a product affects 93% of the purchase decision. This is followed by texture which affects 6% of the purchase decision and sounds and smells which affect 1% of the purchase decision.

The psychology of color is associated with the reactions and associations an individual may have with respect to a specific color. We can also see color as an emotional experience. The traditional way to see color in advertising is that I have a color and it generates a symbolism.

In the traditional application it is said that a color generates an effect and also an action, but nowadays the colors have evolved enough to the point that a color is not enough to be able to transmit something, we need at least two colors to be able to transmit stories or a concept.

No color is all alone

No color is alone, its meaning is determined by its context and its relationship with other colors and this is the secret to be able to apply them to products.

Color speaks in the language of the emotions, so it is important to know the four primary colors of color psychology. Red activates physical reactions, blue mental reactions, yellow activates emotional reactions and for this reason emojis are yellow and green is a balance between the 3 colors.

So, in order to associate the colors, chromatic chords were developed and these are conformed between 2 to 5 colors to generate a unique argument of communication.

The use of color psychology is common in various industries. Subtle changes in color schemes, distribution and layout can influence sales, brand loyalty, conversion, and reliability.

Job Coronado – FrontEnd Developer