Wednesday – August 26

There is a common misconception that design is only something “subjective” where you choose which color is the “prettiest” or which “looks best”; but the reality is that it is not as “subjective” as you think it is.

Every graphic piece must be based on the basic principles or foundations of design, adding to this a correct understanding of visual language.

Some of the elements that make it possible to understand this language are:

The form: It’s everything that’s visible, whether it’s a point, line or plane.

The repetition: It makes use mainly of the union of several modules for the formation of a greater module, and the union of several of these modules will make part of some supermodules.

The structure: It is the one that governs the position and order of the forms in a design.

The similarity: The shapes can look like each other and not be identical, which makes them similar.

Gradation: Refers to a gradual change that creates a sense of progression, within which are the module gradation, the spatial gradation and the gradation in the figure.

The radiation: The modules are repeated, but regularly rotated around a center; it is very useful and it quickly attracts attention.

Understanding these fundamentals will highlight the value of a piece, demonstrating how not everything is subjective, there are certain key concepts and objectives that every designer must understand and put into practice to produce something aesthetic and transmit a correct message.

Isabella Alvarez –

Graphic Design